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Getting your site on page one of the search results is an extremely important goal for most online businesses today. If your company is not easily found in the Google search results, you hardly exist at all in todays marketplace. Most people really don't have the time to search the results of their search for hours, which means very few people are going to find you on page 25 of the search results. If you're on page 25 you hardly exist at all. You're invisible and nobody can see you. Invisible companies don't do very well in this economy.
Everybody wants to be #1, we can help make it real. If you're serious about the long term success of your company, in-house SEO services can provice a great return on investment (ROI). We work both ON your site (on-site) and on many other sites that point to your site (off-site). We offer valuable consultation as well as extensive services to increase your authority and trust on the web.
We are most interested in improving the fabric of the web, adding value to the web experience for the world. I am extremely selective about my clients. All of them are very high quality, top shelf and class acts. I don't do projects unless I really believe in the company. The more you do to help your own cause, the more powerful my work becomes. If you have a quality product, its going to make my job that much easier. If I took on jobs that I didn't believe in passionately, they would sometimes be more work than they are worth. What is the value of your web property? Are you going to help your own cause or do you have someone on staff that can contribute to your crusade. If you aren't on a crusade for your company, my job is going to be to inspire you more than anything else. You SHOULD be on a crusade. You should not be a dead fish.
Exquisite courtesy is preferrable to "customer service". Show and offer respect. In our travels on the world wide web, we will step onto many properties belonging to others. From facebook to twitter and back, these are all all web properties that belong to someone. Observe exquisite courtesty when you are in someone elses home. If you see a pile of shoes on the front porch, by all means take your shoes off before you come in. Although mistakes may happen on the web, as in life, we always try very hard to observe best practices and good manners at all times. We don't "spam" sites, for example, we like to contribute valuable content and links that go where they say they're going. We develop relationships when we can and make an extra effort to show exquisite courtesy at all times. If a web property is for WOMEN'S HEALTH, we don't try and post an article that is more suited for a MEN'S JOURNAL..
We like to add relevant value to sites, not pollute them with garbage. Some sites welcome all links, but others do not allow them at all. Some sites welcome and encourage comments and others shut them off entirely. People are increasingly very passionate about the web, and about their web properties, and we really do try to be very compassionate and aware of these emotions and try our best not to upset or offend anyone. The web should be, after all, a beautiful place, not an ugly place, and we definitely keep this in mind at all times. The prime directive. Keep the web free, keep the web fun. Don't deface the web or mislead people on the web. It's very simple but powerful ethics. I believe if you are a good netizen, Google has more respect for you. This is why I am very selective with my clients and who I will consult and work for. I don't promote anything I don't think is high quality and worthy of respect.
We are honored to be a part of this exciting evolution of the web, and we intend to devote ourselves to best practices and "white hat" techniques. Google created us, we are Google's children in a way. Google puts food on our table in a way since our livelihood is based on our success with Google. We love Google. Google lets us play and encourages us to build the web. We are the builders of the web! Right now! I am building the web and exploring the topic of seo on the web in 2012.
We also love the other search engines, although they are not our primary focus at this time. Basically there are now only 2 top dogs. Google and Bing/Yahoo. With the recent merger of Bing (Microsoft) and Yahoo, you can be sure this will be a significant player for many years to come, but at this time Google definitely is the big kahuna. All hail Google and the Google Queen!
People are either improving the web environment, or they are polluting it. We are extremely dedicated to improving it and having fun with it. Although nobody is perfect, and mistakes will sometimes occur, our goal is to improve the web environment with useful, interesting, entertaining and relevant posts that help people find what they are looking for and learn something along the way. If we posts an article about health food on a sports site, it might help an athlete improve his health, even though its not about sports. If we post an article on sports at a health site, it might help a granola muncher discover an interest in sports and exercise, thereby improving their health. Above all, our links never mislead or send anyone to Siberia when they want to go to London.
If you're not there on page one in the Google search results, you hardly exist in todays marketplace. Less than half of all searchers go past page one. Some studies say 60-70 percent of the traffic never goes past page one. That means, even if you're at the TOP of page 2, most searchers will not find you or see you because they don't go there. Getting your site listed on page one for some meaningful searches can jumpstart your business if your web site can close the deal. Usually some changes in your navigation,content and layout can improve your success rate so you can capitalize on all that new traffic you'll be getting.
A qualified SEO (Search Engine Optimization) can make your site start to appear higher in search results through efforts both on your site and on other sites that link to your site. If you want to start showing up higher in the search engines, you're going to want a great SEO on your side moving you up the search results pages (serps). It won't magically happen by itself and your facebook popularity isn't going to do it. You need advanced SEO on your team moving you up the charts. An experienced SEO will also have a lot of suggestions for your site itself, which is extremely important and oddly enough, it seems to be the last priority for many companies. Some web sites are built using technology that is not search engine friendly, and your SEO will advise you in some cases to make some critical changes. After all, if you're getting 10 hits a month with no sales, and then you're getting 100 hits a day, and still no signups, any seo worth his salt will try and emphasize this point and never give up trying until the client understands, for example, the critical and essential importance of a MAP for local businesses. Don't just put your address. Embed a google map into your site's content. Its extremely easy to do. Google will walk you through every step of it very simply and easily. My dog Angus could do it. Preferably a BIG map, with any additional information for weary travelers battling the big city traffic all day. Make it EASY as possible for them all. Don't just say "Come on down!" Install a big Google map, or have your developer do it, or I will do it for you. Take action!
I also try to have as much fun as humanly possible along the way. Don't be stupid on the web, but have fun. The web is supposed to be FUN. That's how I see it. If we can't have fun weaving the fabric of the web, its going to be a great big dull place. The most clever fun sites win. You need both intelligence and fun. Ideally, the web is now this survival of the fittest environment. You may not realize it, but your web site is much more than just a business card nowadays. It's not simply the place you pack with information. Maybe its a gallery!
Check out my fun 3d art gallery: http://bomb3dart.com/3d-art-gallery-main-menu
The creative ones win. The boring sites lose. Make your site fun too, or I will do whatever I can to make it turn fun. If its not interesting, fun, compelling, exciting and most of all fun, your site isn't going to be a destination for people. People are expecting web sites to do certain things for them. Information isn't really the main thing they're looking for. Having built many web sites for many years before I focused on seo almost entirely some years ago, my value as an seo is greatly increased with this experience. In many case I will ask that you alllow me to work with you on your site as well as my extensive off-site campaigning, and you will reap many unexpected benefits. In many cases I will just STOP My off-site work and try to help clients ON-site where sites are frequently lacking in critically essential tactics and metrics. A google map, for example, should be embedded in your contact page. Stop the car! Where's the map? Why is there no map in this web site? Why is there no exit on the freeway for their street? Which exit should I take? Its a good analogy as well as a real life critical need. The customer, your guest, needs to be directed down the path on the web site, as well as on the freeway if its a local business with a real world shop. Don't assume anything. Make everything as easy and fun as possible on your web property as well as on the journey down the freeway to your store. Make sure they get where you want them to go easily, happily and QUICKLY as possible. Most of all, GET THEM WHERE YOU WANT THEM TO GO. Steer the HERD into the PEN! Rope that hog! Ok, you get the idea.
Regarding the speed of your site, and the value of people's time as they are waiting for your site to load:: How fast is your web site? Have you checked? Have you looked into different ways to speed up your site? I love doing that stuff, and Google is very public about preferring faster loading web sites to slow loading ones. A fast loading site is almost always going to rank higher than a slow loading site that struggles to get the banner up there. If Google sees a site that is struggling to get that banner up, and that huge video takes an hour to load, you can bet there are other much faster sites that Google would rather push up in the rankings.
Even though my focus and primary task is your rankings in Google and sending traffic to your site, there are usually other factors along the way that I will be forced to emphasize and offer added value in this regard. Another example might be the use of Flash technology. Many people aren't aware that Apple devices are not able to play flash videos or shockwave flash files. If your site relies heavily on a huge flash graphic that you spent 10,000 dollars building. I will advise you to consider converting this to html5 perhaps using the Macromedia converter "wallaby" or "smokescreen" which is a source project that converts flash animations to javascript/html5 on the fly.
Morgan Omega offers affordable SEO services and consultation. It all starts with an awareness of what SEO is all about. If you don't know what SEO is, or you'd like to learn more, be sure and explore our SEO Explained section. Our SEO Consultation services begin with a free session to evaluate your business and its prospects on the web, so its best for you to know the basics going into this meeting.
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With the advent of the world's most powerful librarian in recorded history, its in your best interest to please that librarian known as Google. The more of an authority you are, the more respect you will get. To become a real authority, your web site must achieve a list of important attributes as well as the right links from the right places, executed correctly with best "white hat" SEO practices at every step. Its true there are other search engines, but none of them has come close to Google's popularity in recent years, and maybe for years to come. Be sure and read up on "the OTHER search engines" in the months ahead, because there are certainly many millions of dollars being spent by Microsoft and Yahoo to change all this if they can, including recent deals with T-Mobile and Verizon for mobile search solutions. Google has a serious head start, but since BING/YAHOO/MSN have all merged with the Microsoft/Yahoo merger you never know, that's becoming a serious competitor for Google. It remains to be seen if they are able to achieve the great strides needed to catch up. Search Engine Optimization certainly includes all these search engines in its study and scope, but Google remains the primary focus, as it is undeniably the elephant in the room.
Your competitors that have page one positions for a favorite search phrase almost certainly have someone doing SEO for them, that's why they are on page one, or even better in the top 3 of page one, or what we call "the golden triangle" because statistically those top 3 slots get clicked the most. Again, if you are not showing up on page one, over half the searchers will never see you because they don't go past page one. You need your company showing up on page one if at all possible, and yes, with smart advanced SEO it is usually possible. Contact us, we'll tell you how easy it might be. Depending on the keywords or markets that are the target, we can often get people showing up on page one in the first few months for some keywords. Other keywords might take years of diligent determined work, talk to us about your company's goals and dreams. We can't say for sure when you'll hit page one, nobody can, but in most cases we WILL get you there. If anyone tells you they can get you on page one by a certain date, you should be very wary of them. Nobody can make such claims legitimately. We offer tried and true, authentic organic tactics and strategies that only an advanced SEO can really deliver with authority and lasting power.
SEO Consultant
• We will help you choose your search markets very carefully. We will provide a market study with figures to help you decide. In many cases we can find very promising keywords, or "gold mines", but it depends on your company and your goals as a company. If you are selling weight loss formulas, many of those keywords have already been 'mined' and you can bet it will be a very hard road ahead for such a high frequency keyword. • Our decisions will be based on time tested research methods and analysis as well as feasibility, budget and time factors. By looking at the numbers and discussing our goals, we can usually develop a strategy and tactics to fit the bill. We may require a few things from you the client such as an official email for certain types of sites, and media such as articles, photos and videos. If you can't provide us with any media, there may be additional charges for things such as media optimization, video production and extensive copy writing beyond the scope of a normal campaign.
• After we have done the study, we will determine whether we can meet your goals with your budget, or modifications are needed to get started. Its best to have some idea about what you can expect, your expectations should be in line with reality from the start. I will do my best to communicate what is possible and probable, and how much it will cost. We charge monthly for organic seo and a separate charge for PPC (per per click) also known as Google Adwords.
SEO Services
• Most companies can greatly benefit from the services of a qualified SEO. Nothing can compare to having your own "in-house" seo. You can spend thousands every month on a big seo company, but you are not likely to get the personal attention that you will get from your own "in-house" seo. I even go on-location to work for clients at their place in some cases. My campaigns are crusades to me, and the quality and value of your brand is #1. I am very quick to respond to inquires from my clients, and if anything I over-communicate. Be wary of seo's who don't have time to email you back.
• We welcomes inquiries from serious clients with an eye towards both short term and long term goals. All too often companies forget about the importance of the search engines and the traffic that can be sent their way. In a time where the internet can make or break a company, how can you afford NOT to hire a smart, ambitious and determined SEO with a strong passion for the work.
• We also provide web development services to clients at market rates in rare cases, however, our focus is 99% on the SEO these days, and we rarely take on web development work anymore. It is worth noting that in the early days, it was a huge part of what we did and today this awareness gives us yet another edge over the average SEO without this extensive web development experience under their belt.
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