SEO-Search Engine Optimization-Consultant & Services

About SEO

Getting your site on page one of the search results is an extremely important goal for most online businesses today. If your company is not easily found in the Google search results, you hardly exist at all in todays marketplace. Most people really don't have the time to search the results of their search for hours, which means very few people are going to find you on page 25 of the search results. If you're on page 25 you hardly exist at all. You're invisible and nobody can see you. Invisible companies don't do very well in this economy.

Everybody wants to be #1, we can help make it real. If you're serious about the long term success of your company, in-house SEO services can provice a great return on investment (ROI). We work both ON your site (on-site) and on many other sites that point to your site (off-site). We offer valuable consultation as well as extensive services to increase your authority and trust on the web.

We are most interested in improving the fabric of the web, adding value to the web experience for the world. We don't "spam" sites, we like to contribute valuable content and links that go where they say they're going. We develop relationships when we can and make an extra effort to show exquisite courtesy at all times. We like to add value to sites, not pollute them with garbage. Some sites welcome all links, but others are very touchy (understandably) and we don't want to annoy web masters in any way. People are increasingly very passionate about the web, and about their web properties, and we really do try to be very compassionate and aware of these emotions and try our best not to upset or offend anyone. The web should be a beautiful place, not an ugly place, and we definitely keep this in mind at all times.

We are honored to be a part of this exciting evolution of the web, and we intend to devote ourselves to best practices and "white hat" techniques. Google created us, we are Google's children in a way. Google puts food on our table in a way since our livelihood is based on our success with Google. We love Google.

We also love the other search engines, although they are not our primary focus at this time. Basically there are now only 2 top dogs. Google and Bing/Yahoo. With the recent merger of Bing (Microsoft) and Yahoo, you can be sure this will be a significant player for many years to come, but at this time Google definitely is the big kahuna.

People are either improving the web environment, or they are polluting it. We are extremely dedicated to improving it. Although nobody is perfect, and mistakes will sometimes occur, our goal is to improve the web environment with useful, interesting, entertaining and relevant posts that help people find what they are looking for and learn something along the way. If we posts an article about health food on a sports site, it might help an athlete improve his health, even though its not about sports. If we post an article on sports at a health site, it might help a granola muncher discover an interest in sports and exercise, thereby improving their health. Above all, our links never mislead or send anyone to Siberia when they want to go to London.

If you're not there on page one in the Google search results, you hardly exist in todays marketplace. Less than half of all searchers go past page one. Some studies say 60-70 percent of the traffic never goes past page one. That means, even if you're at the TOP of page 2, most searchers will not find you or see you because they don't go there. Getting your site listed on page one for some meaningful searches can jumpstart your business if your web site can close the deal. Usually some changes in your navigation,content and layout can improve your success rate so you can capitalize on all that new traffic you'll be getting.

A qualified SEO (Search Engine Optimization) can make your site start to appear higher in search results through efforts both on your site and on other sites that link to your site. If you want to start showing up higher in the search engines, you're going to want a great SEO on your side moving you up the search results pages (serps). It won't magically happen by itself and your facebook popularity isn't going to do it. You need advanced SEO on your team moving you up the charts. An experienced SEO will also have a lot of suggestions for your site itself, which is extremely important. Some web sites are built using technology that is not search engine friendly, and your SEO will advise you in some cases to make some critical changes.

Morgan Omega offers SEO services and consultation. It all starts with an awareness of what SEO is all about. If you don't know what SEO is, or you'd like to learn more, be sure and explore our SEO Explained section. Our SEO Consultation services begin with a free session to evaluate your business and its prospects on the web, so its best for you to know the basics going into this meeting.

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With the advent of the world's most powerful librarian in recorded history, its in your best interest to please that librarian known as Google. The more of an authority you are, the more respect you will get. To become a real authority, your web site must achieve a list of important attributes as well as the right links from the right places, executed correctly with best "white hat" SEO practices at every step.

Its true there are other search engines, but none of them has come close to Google's popularity in recent years, and maybe for years to come. Be sure and read up on "the OTHER search engines" in the months ahead, because there are certainly many millions of dollars being spent by Microsoft and Yahoo to change all this if they can, including recent deals with T-Mobile and Verizon for mobile search solutions. Google has a serious head start, but since BING/YAHOO/MSN have all merged with the Microsoft/Yahoo merger you never know, that's becoming a serious competitor for Google. It remains to be seen if they are able to achieve the great strides needed to catch up. Search Engine Optimization certainly includes all these search engines in its study and scope, but Google remains the primary focus, as it is undeniably the elephant in the room.

Your competitors that have page one positions for a favorite search phrase almost certainly have someone doing SEO for them, that's why they are on page one, or even better in the top 3 of page one, or what we call "the golden triangle" because statistically those top 3 slots get clicked the most. Again, if you are not showing up on page one, over half the searchers will never see you because they don't go past page one. You need your company showing up on page one if at all possible, and yes, with smart advanced SEO it is usually possible.

Contact us, we'll tell you how easy it might be. Depending on your company name and your site, we can often get people showing up on page one in the first few months for some keywords. Other keywords might take years of diligent determined work, talk to us about your company's goals and dreams. We can't say for sure when you'll hit page one, nobody can, but in most cases we WILL get you there. If anyone tells you they can get you on page one by a certain date, you should be very wary of them. Nobody can make such claims legitimately. We offer tried and true, authentic organic tactics and strategies that only an advanced SEO can really deliver with authority and lasting power.

SEO Consultant

• We will help you choose your search markets very carefully. We will provide a market study with figures to help you
decide. In many cases we can find very promising keywords, or "gold mines", but it depends on your company and your
goals as a company. If you are selling weight loss formulas, many of those keywords have already been 'mined' and you
can bet it will be a very hard road ahead for such a high frequency keyword.

• Our decisions will be based on time tested research methods and analysis as well as feasibility, budget and time factors.
By looking at the numbers and discussing our goals, we can usually develop a strategy and tactics to fit the bill.
We may require a few things from you the client such as an official email for certain types of sites, and media such as
articles, photos and videos. If you can't provide us with any media, there may be additional charges for things such as
media optimization, video production and extensive copy writing beyond the scope of a normal campaign.

• After we have done the study, we will determine whether we can meet your goals with your budget, or modifications
are needed to get started. Its best to have some idea about what you can expect, your expectations should be in line
with reality from the start. I will do my best to communicate what is possible and probable, and how much it will cost.
We charge monthly for organic seo and a separate charge for PPC (per per click) also known as Google Adwords.

SEO Services

• Most companies can greatly benefit from the services of a qualified SEO. Nothing can compare to having your own
"in-house" seo. You can spend thousands every month on a big seo company, but you are not likely to get the personal
attention that you will get from your own "in-house" seo. I even go on-location to work for clients at their place in
some cases. My campaigns are crusades to me, and the quality and value of your brand is #1. I am very quick to respond
to inquires from my clients, and if anything I over-communicate. Be wary of seo's who don't have time to email you back.

• We welcomes inquiries from serious clients with an eye towards both short term and long term goals. All too often
companies forget about the importance of the search engines and the traffic that can be sent their way. In a time where
the internet can make or break a company, how can you afford NOT to hire a smart, ambitious and determined SEO
with a strong passion for the work.

• We also provide web development services to clients at market rates in rare cases, however, our focus is 99% on the SEO
these days, and we rarely take on web development work anymore. It is worth noting that in the early days, it was a huge part of what we did and today this awareness gives us yet another edge over the average SEO without this extensive web development experience under their belt.

On-site SEO

The work I can do ON your web site to improve your site ranking significantly in the search engines includes a wide range of adjustments and additions in some cases, and is called ON-SITE SEO. These are very significant factors that can help make you a real AUTHORITY in your field. Keywords, organization, layout, your host and your sites code are a few on-site factors that are very important and can sometimes be improved alot for drastic results in some cases.

• Keywords
Your keywords need to be chosen wisely for each of your pages, and then your pages must contain these keywords in the best ratio. We never do "keyword stuffing", we integrate important keywords that not only help people find your site in Google but at the same time, improve the content for your visitors. Content is king they say, and yet, people are not very organized. Remember the librarian analogy? How strong is your outline? Will the librarian put on her horn rimmed glasses and look deeply into your book, or frown and shake her head in disapproval. Researching and Selecting your keywords is unquestionably an art form. You need the advise and the services of an experienced SEO to even begin your campaign plans. Before we can do anything else, we must do some basic research or even launch a deep study of your keywords. Time and money spent at this stage will almost always lead to a very high ROI (return on investment) because this is where we discover untapped gold mines in many cases, and usually this is time extremely well spent. Your keywords are your foundation and your online markets both. Remember, keywords are PHRASES of words. Its very unlikely you will ever dominate many ONE word keywords, but there are many 2 and 3 word keywords that can lead straight to the bank.

• Organization
Search engine optimization involves focusing your site and organizing your content usually, but also involves your meta tags, which are invisible tags your site visitors don't see. You may not even have meta tags yet. I will create these tags if necessary, and optimize them with your content, and get them both organized.

• Layout
SEO mostly involves text you might think, but nowadays, SEO involves so much more than just that. Photographs, Videos, HTML and even web development in some cases. Getting the layout optimally organized, makes it easier for both humans and Google to follow along and hang out longer. You want people to explore your site and come back again another day! You want Google to explore your site, you want your layout to take advantage of every opportunity to impress your visitors including the Google bot.

• Your Host
The speed and quality of your host are sometimes significant factors, we may advise that you move your site to a better host or upgrade your hosting plan in some cases. Search Engines don't want to send people to slow web sites and if your guests are sitting around waiting for the site to load, they will leave, and it doesn't even matter how optimized we are.

• Your Code
Bad or sloppy code, certain techniques in your code, certain technologies, all can have a profound effect on your position in the search engine results page (SERP). We will have a look at your code, and tell you if there are any issues or problems that must be addressed. Some things are far too important to overlook, and we won't even take some jobs until the code is fixed. In addition, if your page is a ton of code with just a few lines of content, the search engine bots might not read your fascinating company description. In addition, its no big secret that the SPEED of your web site means a great deal to Google as well. After all, why would they want to send someone to a sloppy slow web site that takes an hour to load?

Off-Site SEO

Off-site SEO is much more than just posting links as fast as you can. There are usually many things you can do on the web to increase your sites web presence. Off-Site SEO is all the work that we do on things out in the world OFF your site partly to build up your "link equity".

There are many things we can do to further your cause on other web sites with authority in your field. This must be done correctly to establish your site as an authority in your field. There are rules to follow to avoid annoying the Google queen on her throne. If you suddenly are driving a Bentley (you suddenly have a ton of link equity) the librarian may think you are a drug dealer (a spammer). It takes time to earn the respect of the librarian. Google is the same way, and organic SEO is a long term commitment. Serious companies are well away of this and are well aware that the in-house SEO is a serious commitment to the future. There will be short term benefits, and there will be victories along the way, but a commitment to the long term is a commitment to success.

• Be aware that off-site SEO is never-ending and can involve monthly fees, but can also make a very significant improvement in Google if it is done correctly. Your popularity is measured by your traffic and by who is linking to you. We increase both for you and over time, like a plant, your link equity grows.

• Promoting your web site in concert with your PR people, an SEO can make the difference between highly productive press releases or wasted opportunities left and right. The old ways of promotion are still valid, but there are many new details that are now involved to promote yourself not only to the people,but to the search engines and their crawlers.

• While humans certainly come first as a rule,press releases are also an opportunity to promote to the search engines and boost your authority as a business online. In addition, well placed links in the right places with the right keywords, can move your site up the search results in google, which is the main one certainly.

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