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SEO-Search Engine Optimization-Consultant & Services
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Getting your site on page one of search results is an important goal for most online businesses.
If you're not there on page one, you're hardly there at all. Less than half of all searchers go past page one. Some studies say 60-70 percent of the traffic never goes past page one. That means, even if you're at the TOP of page 2, most searchers will not find you or see you because they don't go there.
A qualified SEO (Search Engine Optimization) can make your site start to appear higher in search results through efforts both on your site and on other sites that link to your site. If you're serious about showing up higher in the search engines, you're going to want a great SEO on your side moving you up the search results pages (serps).
Morgan Omega offers SEO services and consultation. It all starts with an awareness of what SEO is all about. If you don't know what SEO is, or you'd like to learn more, be sure and explore our SEO Explained section. Our SEO Consultation services begin with a free session to evaluate your business and its prospects on the web, so its best for you to know the basics going into this meeting.
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With the advent of the world's most powerful librarian in recorded history, its in your best interest to please that librarian known as Google. The more of an authority you are, the more respect you will get. To become a real authority, your web site must achieve a list of important attributes as well as the right links from the right places, executed correctly with best "white hat" SEO practices at every step.
Its true there are other search engines, but none of them has come close to Google's popularity in recent years, and maybe for years to come. Be sure and read up on "the OTHER search engines" in the months ahead, because there are certainly many millions of dollars being spent by Microsoft and Yahoo to change all this if they can, including recent deals with T-Mobile and Verizon for mobile search solutions. Google has a serious head start, but since BING/YAHOO/MSN have all merged with the Microsoft/Yahoo merger you never know, that's becomming a serious competitor for Google, but it remains to be seen if they are able to achieve the great strides needed to catch up. Search Engine Optimization certainly includes all these search engines in its study and scope, but Google remains the primary focus, as it is undeniably the elephant in the room.
Your competitors that have page one positions for a favorite search phrase, they have someone doing SEO for them, that's why they are on page one, or even better in the top 3 of page one, or what we call "the golden triangle" because statistically those top 3 slots get clicked the most. Again, if you are not showing up on page one, over half the searchers will never see you because they don't go past page one. You need your company showing up on page one if at all possible, and yes, with smart SEO it is usually possible.
Contact us, we'll tell you how easy it might be. Depending on your company name and your site, we can often get people showing up on page one in the first few months for some keywords. Other keywords might take years of diligent determined work, talk to us about your company's goals and dreams.
SEO Consultant
• As your SEO consultant Morgan Omega will help you choose your search markets very carefully. We will provide a market study with figures to help you decide.
• Our decisions will be based on tested research methods and analysis as well as feasibility, budget and time factors.
• After we have done the study, we will determine whether we can meet your goals with your budget, or modifications are needed to get started.
SEO Services
Most companies can greatly benefit from the services of a qualified SEO.
Morgan Omega welcomes inquiries from serious clients with an eye towards both short term and long term goals. All too often companies forget about the importance of the search engines and the traffic that can be sent their way. In a time where the internet can make or break a company, how can you afford NOT to hire a smart, ambitious and determined SEO.
• We also provide web development services to clients at market rates.
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The work I can do ON your web site to improve your site ranking significantly in the search engines includes a wide range of adjustments and additions in some cases, and is called ON-SITE SEO. These are very significant factors that can help make you a real AUTHORITY in your field. Keywords, organization, layout, your host and your sites code are a few on-site factors that are very important and can sometimes be improved alot for drastic results in some cases.
• Keywords
Your keywords need to be chosen wisely for each of your pages, and then your pages must contain these keywords in the best ratio. We never do "keyword stuffing", we integrate important keywords that not only help people find your site in Google but at the same time, improve the content for your visitors. Content is king they say, and yet, people are not very organized. Remember the librarian analogy? How strong is your outline? Will the librarian put on her horn rimmed glasses and look deeply into your book, or frown and shake her head in disapproval.
Researching and Selecting your keywords is unquestionably an art form. You need the advise and the services of an experienced SEO to even begin your campaign plans. Before we can do anything else, we must do some basic research or even launch a deep study of your keywords. Time and money spent at this stage will almost always lead to a very high ROI (return on investment) because this is where we discover untapped gold mines in many cases, and usually this is time extremely well spent. Your keywords are your foundation and your online markets both. Remember, keywords are PHRASES of words. Its very unlikely you will ever dominate many ONE word keywords, but there are many 2 and 3 word keywords that can lead straight to the bank.
• Organization
Search engine optimization involves focusing your site and organizing your content usually, but also involves your meta tags, which
are invisible tags your site visitors don't see. You may not even have meta tags yet. I will create these tags if necessary, and
optimize them with your content, and get them both organized.
• Layout
SEO mostly involves text you might think, but nowadays, SEO involves so much more than just that. Photographs, Videos, HTML
and even web development in most cases. Getting the layout optimally organized, makes it easier for both humans and Google
to follow along and hang out longer. You want people to explore your site, you want Google to explore your site, you want your layout to take advantage of every opportunity to impress Google.
• Your Host
The speed and quality of your host are sometimes significant factors, we may advise that you move your site to a better host
or upgrade your hosting plan in some cases. If your guests are sitting around waiting for the site to load, they will leave, and
it doesn't even matter how optimized we are.
• Your Code
Bad or sloppy code, certain techniques in your code, certain technologies, all can have a profound effect on your position in the search engine results page (SERP). We will have a look at your code, and tell you if there are any issues or problems that must be addressed. Some things are far too important to overlook, and we won't even take some jobs until the code is fixed.
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Off-site SEO is much more than just posting links as fast as you can. There are usually many things you can do on the web to increase your sites web presence. Off-Site SEO is all the work that we do on things out in the world OFF your site partly to build up your "link equity".
There are many things we can do to further your cause on other web sites with authority in your field. This must be done correctly to establish your site as an authority in your field. There are rules to follow to avoid annoying the Google queen on her throne. If you suddenly are driving a Bentley (you suddenly have a ton of link equity) the librarian may think you are a drug dealer (a spammer). It takes time to earn the respect of the librarian, you must show up and read quietly at your desk for a few hours each day, for many years sometimes, before you are highly respected by the librarian. Google is the same way, and organic SEO is a long term commitment. Serious companies are well away of this and are well aware that the in-house SEO is a serious commitment to the future. There will be short term benefits, and there will be victories along the way, but a commitment to the long term is a commitment to success.
• Be aware that off-site SEO is never-ending and can involve monthly fees, but can also make a very significant improvement in Google if it is done correctly. Your popularity is measured by your traffic and by who is linking to you. We increase both for you and over time, like a plant, you link equity grows.
• Promoting your web site in concert with your PR people, an SEO can make the difference between highly productive press releases or wasted
opportunities left and right. The old ways of promotion are still valid, but there are many new details that are now involved to promote yourself not only to the people,but to the search engines and their crawlers.
• While humans certainly come first as a rule,press releases are also an opportunity to promote to the search engines and boost your authority as a
business online. In addition, well placed links in the right places with the right keywords, can move your site up the search results in google, which is the main one certainly. |
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